Wednesday, August 10, 2011

This past week I had another meeting with our Century Link representative to better our social networking skills and advance our name to the greater US. She taught me how to make a personalized URL for our Facebook page so it is more easily accessible. Instead of having a long painstaking mash-up of random letters and numbers following Facebook.com/… we now have it set up so anyone that is looking for our page can now just type in WestMetroAviation following the base URL (www.facebook.com/). This will help anyone who is trying to access our page that hasn’t “liked” it yet. Therefore making it easier for the rest of the nation to find our page in hope that more and more people will like and follow the West Metro Aviation page. She also went about showing me how to “like” things on Facebook through our Twitter page. This will also help link our name to several other pages that will overall help our name spread amongst the aviation community. The more people that see our name, whether on our page or not, the faster the West Metro Aviation name will spread and be heard about. Which goes into the next segment of the meet I had with Century Link. They showed me how to tag other page’s names in the posts that we make. Let’s say we want to get the attention of the John Klatt Airshow fans and followers we can make a post on our West Metro page that has a “tag” of John Klatt Airshow’s. That whole post will show up on our wall and theirs. This will overall help both their pages and ours be heard and seen. Since we have been working with Century Link and learning how to better our social networking, we have gotten 31 likes to the West Metro Aviation Page in the past couple months! Hoping this blow up to becoming hundreds of likes within the next year. Will Century Link's help I believe this will be possible.

Thursday, August 4, 2011

Lucas Oil Sponsors Mike Wiskus

Lucas Oil Products recently announced they have formed a partnership with aerobatic pilot Mike Wiskus as a sponsor of his Pitts S-1-11B. Wiskus is a 17,000- hour professional pilot, corporate flight department manager, and member of the United States Advanced Aerobatic Team.
The Lucas Oil Products sponsorship enabled Wiskus to ship his Pitts to Ljungbyhed, Sweden, for the 2004 Advanced World Aerobatic Championships (AWAC) held August 5-13. Wiskus built his Pitts S-1-11B especially for the AWAC over the course of 2 years and 1,200 hours of labor.
Wiskus, 45, resides near Minneapolis, Minnesota, and has been involved in aviation since he was 16 years old, washing airplanes and cleaning hangars in trade for flying lessons. Wiskus has been flying aerobatics for seven years and has won numerous trophies. In 2002 he won the U.S. National Intermediate Championship and qualified for the 2004 U.S. Advanced Aerobatic Team at the 2003 U.S. National Aerobatic Championships.
“Lucas Oil Products provides the winning edge for many motorsports competitors, and I’m thrilled to join their high-performance roster. Our partnership allows me to represent the United States on the world stage. Without the support of Lucas Oil, I would have to rent unfamiliar aircraft. Flying my Pitts will give me the competitive edge I need to compete for gold in Sweden,” says Wiskus.
Lucas Oil Products, the world leader of heavy-duty and high-performance oils, greases, and additives, has been a long-time sponsor of the motorsports industry through multiple series, race, and team sponsorships. Based in Corona, California, Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the auto part retailers and American truck stop industries.

Monday, August 1, 2011

This past week I had a session with Qwest’s small business services to help West Metro Aviation with social networking and getting our name more well known. We went over how networking yourself with other companies or people can expand our name much more quickly than by word-of-mouth. She had us like other pages on Facebook that were aviation related and had many more viewers than we did. After that I would make a post on their “wall” so everyone that goes to their page would see West Metro Aviation; they would then hopefully go to our page and like it. The more “likes” our page gets the more people will see the page and the faster we will become known. Once the name gets out to people in our area the quicker it will grow to the surrounding areas and across the nation. When we “like” another page they will also get more views also, so it benefits both companies. It’s like killing two birds with one stone. All it takes is a couple clicks and we have the potential to have thousands of people look at our page. Social media for small businesses is an easy way to have exponential growth of the number of people who know about our maintenance shop and flight school. Qwest has been there to answer any questions that have arisen and will continue to help our company with expanding into the social networks.